We’d like to congratulate our Sr. Web Designer, Chad Rossignol, on recently being named a Rising Star at the Spring NEMOA (National E-tailing and Mailing Organization of America) Conference! I caught up with Chad to find out a bit more about how he got his start in web design and what he loves most about being a designer.
Could you tell us a bit about your background?
My route to web design was inundated with u-turns – I began college as an engineering major, ended up with a journalism degree, then launched a career in graphic design. My first design job took me out of state to a printing shop, creating print material. After a few years, I decided to move back to Maine and take a job with a marketing group designing logos, product packages, print ads and websites for various consumer brands. Five years later, I chose to concentrate solely on web design and landed a fantastic opportunity at Cuddledown.
What did you take away from the conference and how might you apply this to your role at Cuddledown?
My biggest takeaway from the NEMOA Conference was to keep in mind the customer experience. In marketing, you sometimes get caught up with sales performance and goals that you neglect some opportunities that exist in making connections with your customer. In designing any customer interaction with our brand, the underlying goal is to nurture a relationship with that customer; keeping her happy, clear to your message and coming back. Cuddledown has done this for years, providing the highest quality product and customer satisfaction. I hope to extend this through the web experience.
Finally, what is your favorite aspect of web design?
My favorite aspect of web design is this aforementioned interaction that’s always in motion and evolving. Web design affords you the unique opportunity to create a dynamic and interactive dialog. Starting out with a paper sketch, designing the look, hacking the code and ending up with a live shopping experience is really exciting. It has that real “Hey Mom, look what I did” impact for me.
Thanks Chad – and kudos once again!