Tips & Trends

Did You Know January is Annual White Sale Month?

January 4, 2011 by

Damask Comforter, 600 Fill PowerThanks to John Wanamaker, January is a fabulous month for shopping. According to, Wanamaker is credited with developing, “the concept of the department store” and is remembered today for his contribution to society in the form of a better shopping experience. Wanamaker firmly believed in the importance of truth in advertising, and in offering stylish, high quality products, which earned him the solid trust of his customers. In January of 1878, Wanamaker held the first-ever “White Sale” at his Philadelphia department store, offering customers low prices on high-quality white linens imported from Europe. Since then, the “Annual White Sale” has become a tradition for American retailers. Now, however, the sale has expanded far beyond white bed linens.

As Tara McAlister of The Charlotte Observer points out, there are certain “hot ticket” items to keep an eye out for during January, including linen sales:

“Linens: In 1878, Philadelphia retailer John Wanamaker declared January “the annual White Sale.” This tradition continues. Shop now for linens, pillows and towels.

Furniture: Most new furniture lines are released in February and July, making now the time to snatch up deals on old inventory. Others will be buying furniture, too; keep an eye on the classifieds or Craigslist for gently used furniture.

Winter clothes: Retailers want to make room for spring’s newest fashions. Look for great prices on winter coats, scarves, gloves and wool suits. Buy one size up for your children, so you are prepared for next year.”

While you are browsing shops or the web for those “hot ticket” White Sale items, don’t forget to drop by! In keeping with White Sale tradition, Cuddledown is offering savings on high-quality bedding right now at with our Annual Comforter Sale, and our Mattress Pad Sale. Sale items include all of our hand-crafted down comforters and synthetic fill comforters, as well as our selection of heated mattress pads, wool mattress pads, and mattress pads that are just intended to add a layer of comfort and support. Or, check out our post-holiday clearance for huge savings on flannel sheet sets, cotton percale sheet sets, decorative throw pillows, pajamas, apparel, and so much more.

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