Today’s exciting news is that we are – for the first time ever – launching our very own Cuddledown-designed sleepwear line. Meet Amadora: she’s stylish, classy, and above all else, very, very comfortable.
What makes the Amadora line so special? To answer this question, I sat down with Cuddledown Apparel Designer, Heather, to get the nitty gritty on what was involved in such a project.
TBS: Congratulations! This must be pretty exciting for you, to see an idea made real! So tell me, what prompted you to develop an exclusive Cuddledown line of sleepwear?
H: It was a project that we’ve been planning for some time. Our customers love our sleepwear & we felt that offering a Cuddledown line of mix & match pieces would have added appeal.
TBS: What were the steps you needed to take to assemble such a line? What’s the process?
H: First we needed to find a reputable manufacturer. Someone whose end-product quality would be worthy to wear the Cuddledown name. Then we determined what the different body types would be, looking at how our different sleepwear silhouettes have sold over time. Next came the really fun part of selecting a print and deciding how to color it. Once we figured out the print colors, we were able to choose solid colors to match. Of course we make sure to fit test all of our products and make changes where necessary. After we get the perfect fit, orders are placed, the item is manufactured, we’re sent samples for photography, and then voila! The finished product is put in the catalog.
TBS: How does this process differ (or does it?) from how you develop other sleepwear for Cuddledown?
H: The steps are pretty much the same, but because this was a collection & involved so many different pieces, there were more details that needed to be coordinated. It was definitely an exciting challenge!
TBS: Where did you get your inspiration for the different colors, prints, & body styles?
H: The floral was inspired by English gardens and beautiful old fabrics. The colors were chosen based on what I thought our customer would like. I wanted things to be a little brighter and happier than the soft pastels we’ve run previously, while keeping it pink and fun. The deep ground color on the floral really pops the print- I am proud of how it turned out. The stripe is just so light and summery – very Katharine Hepburn. Both the solid colors & those in the stripe were pulled out of the floral. The bodies that we selected are based on past successes: classic pj, light weight woven gown, and lounge separates. Items with lace have also sold very well, and the stretch lace on our knit items is really very nice.
TBS: Is there any significance to the name you chose: Amadora?
H: We wanted something that was romantic & memorable, a name that would communicate quality as well as classic design. Amadora really fit the bill.
TBS: What do you envision for the future of Amadora?
H: I would like to see it become a Cuddledown lifestyle brand. Items that you can answer the door in, yet clothing that is still super comfortable. Eventually, I’d like to broaden the line to one day include apparel (beyond sleepwear) and maybe even slippers. My hope is that Amadora is here to stay, becoming a Cuddledown staple.
Well there you have it folks, the inside scoop on our newest achievement! It’s pretty amazing, all that’s involved from taking an idea & making it real. And since we’re friends, I’ll give you the heads up that we’re in the process of designing new Amadora styles for the upcoming Fall 2009 book. Think cozy & elegant! But that’s all I’ll say for now. I don’t want to give everything away!